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Xerox’s New Brand Identity for Printers

Posted on February 9th, 2008 by ConcordSupplies.com

The Xerox Corporation recently unveiled the most dramatic change to its corporate identity in the company’s history. Through the development and release of a new logo, brand icon and website, Xerox shifted it’s positioning to a more contemporary and forward thinking technology-driven organization.
As described in a New York Times article entitled Xerox Hopes Its New [...]

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